How Social Media is Improving Public Relations
Over the past decade, social media has become a part of almost every industry and is an important part of public relations. A PR company now has to transform and modify their strategies to incorporate social media and make sure they are engaging audiences in the best ways they can. Businesses and PR agencies are now changing the way they share information and communicate with their target audiences, and social media is a key player in connecting with consumers. There are many ways in which social media is improving public relations, including…
- Communication Anytime – Traditionally, consumers were only able to get in touch with companies during their opening hours which were normally 9am to 5pm, five days a week. The availability of social media now allows customers to engage with brands at literally anytime. It is simply up to the PR consultants of each brand to communicate and be continuously available.
- Two Way Street – PR practitioners are now able to communicate with consumers on a more equal level with the development of social media. They are able to gain honest feedback, invite conversation and interact with customers on a regular basis.
- Increase in Opportunities – With social media and other online platforms, there are becoming more opportunities in the public relations industry for talented professionals and trainees to find jobs and build careers. There are now many more areas within PR that need experts to run things properly.