How Social Media is Improving Public Relations

Over the past decade, social media has become a part of almost every industry and is an important part of public relations. A PR company now has to transform and modify their strategies to incorporate social media and make sure they are engaging audiences in the best ways they can. Businesses and PR agencies are now changing the way they share information and communicate with their target audiences, and social media is a key player in connecting with consumers. There are many ways in which social media is improving public relations, including…

  • Communication Anytime – Traditionally, consumers were only able to get in touch with companies during their opening hours which were normally 9am to 5pm, five days a week. The availability of social media now allows customers to engage with brands at literally anytime. It is simply up to the PR consultants of each brand to communicate and be continuously available.
  • Two Way Street – PR practitioners are now able to communicate with consumers on a more equal level with the development of social media. They are able to gain honest feedback, invite conversation and interact with customers on a regular basis.
  • Increase in Opportunities – With social media and other online platforms, there are becoming more opportunities in the public relations industry for talented professionals and trainees to find jobs and build careers. There are now many more areas within PR that need experts to run things properly.



4 Tips for Keeping Your Roof in Good Condition

The roof of your property is extremely important as it is designed to protect the house from a number of threats that can cause damage including water, pests and debris. Throughout the year a roof needs maintenance to make sure it is providing optimum performance. Here are 4 tips for keeping your roof in good condition:

  1. Keep it Clean

A roof should be kept clean to prevent anything causing damage. A jet wash can remove debris and keep the roof clean. When you notice algae, moss or mould, which can hold water and cause damage to the roof, hire a professional firm to conduct a specialised roof cleaning High Wycombe to remove the fungi and prevent re-growth.

  1. Replace Broken or Missing Shingles

If you notice a shingle that is curling, broken or missing, make sure to replace it straight away before more damage can occur. Water can get under broken shingles and cause the roof to rot, so replacing the shingles with the same type will prevent this.

  1. Uphold the Gutters

Gutters are important throughout the year to remove water from the roof. Gutters that are clogged or broken can cause a build up of water on the roof that can lead to leaking and water damage. Make sure to fix any hanging or broken gutters, and clear them regularly from fallen leaves and debris.

  1. Trim Trees

Overgrown trees can cause a lot of damage to a roof, so make sure to trim branches that are growing near the property.